Making Linkedin Work For You & Your Business

Data from Australian LinkedIn Analytics says there are 6 million Australian’s on LinkedIn. However, many of these profiles are not making use of the business-based social media platform to its full advantage. In order for your profile to be effective, it must be optimised to be found. How can you do this? Below we have listed 4 ways a small business can boost their LinkedIn profile and be more likely to be found by those searching for what you do.

1. Headline & Image Must be Perfect

Both your headline and your chosen photo need to perfectly capture who you are and what you are offering. Ensure your image is of only the highest quality; avoid group pictures and present yourself as confident, friendly, and professional. Your headline is the first thing your potential employers (collaborators if you are a business) will read so ensure it is customised, professional, and unique.

2. Publish & Blog

There a number of tools available through LinkedIn which you should certainly consider making the most of. Regular postings will establish yourself as a ‘thought-leader’ and help you get noticed.

3. Images and Video Can Help

Recently, LinkedIn released an update that allows users to add video links to their profile summaries. Videos do a great job of communicating the non-verbal aspects and video is certainly more appealing to look at than a huge block of text. It will also help you to stand out from your competition.

4. Connect, Connect, Connect

Unlike Facebook, it is perfectly acceptable to request to connect with someone who you have previously never met. Forging connections with people and companies in similar industries can help with businesses getting to know who you are, and can even lead to contracts, etc.